“Running a livestock farm, our biggest profit comes during Qurban season – that’s 60% of annual revenue in just 2-3 months. Before this, I was posting animals on Facebook groups hoping mosque committees would share my number. Most years had leftover animals after Eid because not enough people knew about our farm. The tracking showed people start searching ‘kambing qurban Perak’ and ‘lembu qurban murah’ as early as Ramadan, not last minute like I thought. Found out families search for ‘share qurban KL’ while mosque groups look for ‘bulk supplier.’ Started running ads earlier with these insights. Last Qurban season sold out 3 weeks before Eid and had to turn customers away. Revenue jumped from RM180K to RM340K. Now we plan breeding based on the search data instead of guessing demand.”
