“I’ve been making custom furniture for 12 years, mostly word-of-mouth customers and workshop walk-ins. My brother kept pushing me to go digital but I thought people need to see and touch quality wood before buying. The tracking setup changed everything. Turns out 60% of our inquiries start with late-night Google searches for ‘custom dining table Malaysia’ when people are planning renovations. The analytics revealed customers who watch our woodworking videos spend almost double compared to just seeing photos. Now my son helps film everything from wood selection to final polishing. Best surprise – our Islamic geometric pattern furniture gets way more searches than expected. We’ve become the go-to shop for that style in KL area.”
